Kaspersky Lab Americas’ Award-Winning Partner Program Raises the Bar

WOBURN, MA — (Marketwire) — 05/04/10 — A 100 percent commitment to the value-added channel isn’t simply lip service at Kaspersky Lab, a leading developer of Internet threat management solutions that protect against all forms of malicious software. It’s how Kaspersky Lab has transformed itself from a virtual unknown in North America to a significant force in IT security in just five years.

Already honored by Everything Channel in 2008 & 2009 as the Client Security Software Company of the Year and a Five Star Partner Program Winner, today’s announcement unveils significant new enhancements and levels to the Kaspersky Lab Green Team Partner Program. Kaspersky Lab offers top rated security solutions to maximize partners’ competitive edge and market reach. Offering service and support are critical components to ensuring overall success. Kaspersky Lab Americas recently appointed Nancy Reynolds as Senior Vice President of Corporate Sales and Support. In this new role, Nancy will lead both the corporate sales and support teams as a single unit, ensuring pre-sales, post-sales and support are offered in four languages, (English, French, Spanish and Portuguese), and led out of the Kaspersky Lab Americas’ headquarters in Woburn, Massachusetts to support the needs of the entire region.

As part of its Green Team Partner Program, Kaspersky Lab has significantly beefed up the WOW! factor with new revenue, support and rewards opportunities. Here is a sampling of what’s new:

* NEW! Business Discount Rewards – Financial incentives for Partners around new customer acquisition.
* NEW! Online Deal Registration – Partners who register deals can earn additional discounts and protect deals.
* NEW! Customer Account Registration – With an approved business plan, Partners can register protection for specific customer accounts.
* NEW! Extended Distribution Terms – Partners can now receive even greater distribution terms for positive cash flow.
* NEW! Syndicated Threatpost Content – Partners can now syndicate Threatpost IT Security News and Analysis on their own websites, bringing the latest security news and threat information to their customers, driving new traffic to partner websites and generating new partner leads.
* NEW! Self-Service Software Downloads & Trials – Partners can easily access customized and co-branded software downloads, greatly reducing the time and effort required for customer trials.
* NEW! Kaspersky University Online Training – Partners are eligible for admission to the new Kaspersky University. Regional and new online training modules are offered for optimal knowledge exchange.

To learn more about Kaspersky Lab’s Green Team Partner Program, please visit: http://usa.kaspersky.com/partners/partner-program.php or email: greenteam@kaspersky.com. To join the program, please visit: http://portal.kasperskyamericas.com.

Spencer Ferguson, President, Wasatch Software
“I’m very excited about syndicating Threatpost content to our site. This brings relevant and constantly changing IT security news and analysis directly to our website for our customers and prospecting needs. And best of all, it’s packed with new marketing opportunities for our company without us having to lift a finger.”

Brett Alterman, Sales Director, Resilient IQ
“The new deal registration program not only protects us in competitive situations, it rewards us with meaningful discounts for bringing new opportunities to Kaspersky Lab. The fact that Kaspersky Lab is willing to invest in my business by funding a dedicated Kaspersky product sales specialist shows they value me as a true business partner. These are just two benefits among a host of others that are particularly important to us at Resilient IQ.”

Nancy Reynolds, Senior Vice President Corporate Sales & Support, Kaspersky Lab Americas
“When I came to Kaspersky Lab, my intent was not to change the Green Team Partner program, but enhance it. As partners make commitments and investments with Kaspersky Lab, we want to ensure that we deliver a program that emphasizes education, knowledge transfer and lead management, and we’ll continue to invest in those partners who give us their highest levels of commitment. We’re building business integrity into our programs and maintaining profitability for greater revenue for partners and customers.”

Kristen Capone, Vice President, North American Channel Sales, Kaspersky Lab Americas
“Having recently come on board at Kaspersky Lab, I communicated my goal of optimizing the Green Team Partner Program in ways that would richly benefit partners in 2010 and beyond. This program is the next step of that vision and reality.”

Fonte: http://ca.sys-con.com


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